A quick trip to the farmers market can inspire many outfits. This season, clothing brands and influencers have been using market trips and picnics as a way to unleash a new style trend — the grocery-girl aesthetic. Whether it’s the latte makeup trend or a fruit-inspired manicure, the possibilities are endless.
The Grocery-Girl Obsession
Recently, people have been taking their obsession with groceries to their closets, too. Watermelon purses and Aperol-spritz dresses have become the hottest summer trends. Food-print clothing is also gaining popularity, allowing people to represent their personalities. A certain food item can say more about you than florals, plaids, or even a leopard print. It’s probably due to the dynamic of fruits.
The Origin of Food-Inspired Fashion
Clothing inspired by food has been used in the past as a way to explore cultural identity, reframe racial stereotypes, or reflect history. But, have you wondered why people are so obsessed with food now?
According to fashion psychologist Kate Nightingale, “Our clothing is communication of who we are, our ideals and view of the world.” Even so, many of these food-fashion ventures — from Arby’s and Warby Parker collab in which they sold meat-inspired glasses, to Auntie Anne’s 30th-anniversary pretzel shower curtain — are ultimately all about marketing.
Social Media Influence
Nowadays, most people find food and style inspiration mainly from social media. The grocery-girl trend has been noticed not just through fast-fashion and ready-to-wear collections, but on platforms like TikTok and Instagram. High fashion is now inspired by the street look and user-generated content on different social media platforms like Instagram, TikTok, and Pinterest. Food trends have also been circulating on the internet, and food influence has become a thing. Cooking shows like Selena + Chef and Cooking With Flo are also gaining popularity.
With social media existence, food is not just a fashionable element but also something that makes you stand out. The internet also creates a sense of FOMO when you see someone hitting up the coolest spot in town or showing off their dinner-party fit on Instagram. The grocery-girl aesthetic shows that brands recognize the role of food in the fashion world. Recently, they’ve been taking fruit prints or food accessories more seriously.
With that being said, it’s time to serve your personal flavor. Go on a shopping spree and unleash your inner grocery-girl spirit this season. And if you need a little inspiration, head to Instagram to see what other people are wearing.